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Showing posts from August, 2020

Disneyfication

     We know how Walt Disney parks and resorts look like. Now, imagine, a city being commercially transformed to look like that. The transformation of a city so, to look like a Disney creation is known as Disneyfication or Disneyisation. The term was coined by American Sociologist Sharon Zukin. This term is usually used in a negative sense because the disneyfication of a city drains it off its originality. In literature, this term can be applied to the narrative of urban and suburban spaces.     It is deeply rooted in commodification and consumer culture. It is a cultural capitalism that commodifies everything. It includes spectacle, consumption activities and spatial control (surveillance). Unfortunately, the poor are excluded from this unaffordable consumption. It widens the gap between the high class elite and the common people.      The history of disneyfication can be traced way back to colonialism. It is considered to have formed out of  US neoliberal global capitalism. It has a